All Rickenbacker guitars and basses are still lovingly hand-crafted in America, just as they have been since Adolph Rickenbacker took his first electric guitar to the United States Patent Office in 1931. Indeed little has changed in production methods over the years.
The specification calls for simplicity, perhaps the most elegant and subtle virtue of engineering technique. The interaction between neck and body combines with hardware, electronic and pickup characteristics to achieve a harmonic honesty and markedly superior sustain and ring.
Experienced craftsmen lovingly oversee every detail of production. No robots - just human hands and eyes, backed by a determination to make, quite simply, the best products possible.